Research & Development at Wunderlich

Hundreds of high-quality Wunderlich brand products in our catalog are second nature for many BMW riders. The amount of development effort that lies behind every single part often remains hidden. Technicians, engineers and developers meet at least once each week. They rack their brains, create and review ideas, abandon, discuss and calculate them. When the developers meet at Wunderlich, creativity knows no limits. Erich Wunderlich considers his team a think tank. Most ideas relating to new, innovative products originate in-house or are developed together with selected partner companies. If the team deems an idea worthy, they address the question of whether the product has a chance on the market. Does something comparable already exist? What is the marketing team's opinion on it? And finally, is it feasible in the first place? Once a decision has been reached, the new product begins to mutate from theory to practice as a design drawing. If it is a turned, milled or bent sheet metal part, a 3D CAD drawing is already prepared at this stage from which a first prototype will be created in the two company milling centers or in the prototype workshop. Then, through meticulous manual work, a model is developed with which preliminary tests are usually performed. If it is a complex 3D product, the design, form and function are evolved on a volume model made from easily shapeable materials such as Claytone (a type of plasticine). This is where Wunderlich's state-of-the-art research and development department comes in: the finished [...]